About/Experience

Hi! I’m David Pike. In 2011, I established my company, Falstaff, so I could begin serving clients as a freelance writer and graphic designer. Primarily focused on the healthcare industry, I specialize in proposal and content writing, digital and print design, and digital art and illustrations.

Being a successful proposal and technical writer requires a unique skillset combining writing, graphic design, and project management experience. To my knowledge, a resource doesn’t exist that teaches these three skills as they relate to being a writer.

Most of the proposal writing content I read online and in books discussed how to write winning proposals, which is more related to the sales aspect of the process and less about actual proposal writing. These resources didn’t teach me about topics such as how to:

• Manage the workload to minimize burnout
• Use writing programs to reduce redundant processes and speed up the workflow
• Interact with all of the departments in a company to create content that is easier for reviewers to understand without overburdening internal contacts

Also, a lot of proposal writing resources are geared toward companies with proposal departments containing numerous writers; however, all of the companies I’ve worked for, some of which are large organizations, typically only have one or two writers to address their proposal needs, which means most of the information I found didn’t apply to my day-to-day process.

I created this site to provide the practical advice I wish I had known when I began as a proposal writer and graphic designer, both as an employee and as a freelancer.