Hi! I’m David Pike. In 2011, I established my company, Falstaff, so I could begin serving clients as a freelance writer and graphic designer. Primarily focused on the healthcare industry, I specialize in proposal and content writing, digital and print design, and digital art and illustrations.

Being a successful proposal and technical writer requires a unique skillset combining writing, graphic design, and project management experience. To my knowledge, a resource doesn’t exist that teaches these three skills as they relate to being a writer.

Most of the proposal writing content I read online and in books discussed how to write winning proposals, which is more related to the sales aspect of the process and less about actual proposal writing. These resources didn’t teach me about topics such as how to:

  • Manage the workload to minimize burnout
  • Use writing programs to reduce redundant processes and speed up the workflow
  • Interact with all of the departments in a company to create content that is easier for reviewers to understand without overburdening internal contacts

Also, a lot of proposal writing resources are geared toward companies with proposal departments containing numerous writers; however, all of the companies I’ve worked for, some of which are large organizations, typically only have one or two writers to address their proposal needs, which means most of the information I found didn’t apply to my day-to-day process.

I created this site to provide the practical advice I wish I had known when I began as a proposal writer and graphic designer, both as an employee and as a freelancer.


Proposal Clients

I’ve completed over 225 proposals during my career, resulting in $3.8 billion in revenue for my clients, including:

  • Care to Care
  • Carnahan Group
  • Emdeon (now Change Healthcare)
  • Hamilton-Ryker
  • Lumeris
  • MedSolutions (now eviCore)
  • Total Transit (now Veyo)

Proposal Submissions

I’ve submitted proposals to some of the nation’s largest healthcare entities, including:

  • Federal Agencies: Centers for Medicare and Medicaid Services, the Department of Labor, the Department of Defense
  • Payers: Aetna, Amerigroup, AmeriHealth, BlueCross BlueShield, Cigna, Coventry, Humana, UnitedHealth Group, and others
  • Providers: Cedars-Sinai, Community Health Systems, HCA, Johns Hopkins, Mercy Hospital and Medical Center, Tenet, Triad, and others

Design Clients

I’ve worked with numerous clients, including:
  • AngelEye Health
  • Emdeon (now Change Healthcare)
  • Lumeris
  • MedSolutions (now eviCore)
  • Monroe Carell Jr. Children’s Hospital at Vanderbilt
  • SpecialtyCare
  • Vanderbilt University Medical Center
  • YourCareUniverse

Design Services

I’ve produced a variety of design projects for clients, including:
  • 3D Images
  • Billboards
  • Brochures
  • Direct Mailers
  • HTML Emails
  • Flyers
  • Illustrations
  • Motion Graphics
  • Print Ads
  • Print Banners
  • Rack Cards
  • T-Shirts
  • Web Banners

Lines of Business

I’ve learned about numerous client operations in order to provide content and design services, including:

  • Behavioral Health
  • Business Process Outsourcing
  • Claims Management
  • Community Health Needs Assessments
  • Electronic Data Interchange
  • Electronic Remittance and Payment
  • Eligibility Verification
  • Fraud and Abuse
  • Healthcare Payer Services
  • Human Resources Training
  • Hospitals and Health System Services
  • Pharmacy Benefits Management
  • Safety Consultation
  • Transportation
  • Utilization Management